7/4/09

Aston Martin Cygnet adds a smart set of clothes to the Toyota iQ


Toyota iQ-based Aston Martin Cygnet Concept

With a nod to our current global economic and environmental issues, super GT maker Aston Martin has reportedly announced the world's first super luxury supermini. Having blown their development budget on the V12 Vantage RS, Rapide and One-77 hypercar, they turned to an unlikely partner for some help: Toyota. Aston Martin has taken the Toyota iQ 3+1 commuter and given it a tailored suit from Savile Row. The result is the new Aston Martin Cygnet you see above. In case you're wondering, a "cygnet" is a baby swan, not to be confused with an ugly duckling.
Although technically just a concept, word has it that the vehicle will be put into limited production and sold exclusively to existing Aston Martin owners, at least initially. There's a full press release after the jump, but the Cygnet should sell for around £20,000 (around $33k USD) when it goes on sale late next year. The car will retain the iQ's unique 3+1 seating but will be tailored to the individual customer's needs when it is assembled in Gaydon. Think of it as a move to "1-down" BMW's MINI brand. We only have the one photo for now, but from what we can see it doesn't look as unfortunate as we might have expected with Aston's distinctive grille, hood cutouts, side vents, and of course, the winged badge. Still, you have to wonder what this sort of thing might do to the Engish company's brand equity, no? Follow the jump for the presser. Thanks to everyone for the tips!
[Source: Toyota via Autocar]

Aston Martin Cygnet adds a smart set of clothes to the Toyota iQ

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