2,200 Toyota managers pitch in by buying Toyota vehicles

A group of mid-level Toyota manager has decided to help out the Japanese automaker by buying the company’s cars in an effort to help it withstand the economic crisis. A total of 2,200 managers made the decision last month to buy the new vehicles that fit their personal capacity by the end of March.

A Toyota spokesman said that the move is a voluntary effort on the part of the managers and that Toyota had played no role and did not force them to follow through with the plan.

“It does not mean everyone in the group, which is essentially a fellowship association, would have to buy new cars,” the Toyota spokesman said.

Toyota has announced that it expects its first annual operating loss due to the fall in demand and the global economic crisis.

Watch Toyota Engineers Build Their 2009 F1 Car... In One Minute

THE MAKING OF TF109

TF109 – or Toyota Formula 1 2009 to give it its full name – is hot property. The first images revealed a stunning production which combines the latest technology with a very human passion to succeed. This potent combination has been working on TF109 since October 2007.

In a departure from recent Panasonic Toyota Racing productions, TF109 takes on a new shape, dictated by the FIA, with wider front wings, narrower rear wings and fewer additional aerodynamic devices the fashion for 2009.

The script may be different but Panasonic Toyota Racing has set its usual high targets for TF109. Chairman and Team Principal Tadashi Yamashina states: “Our target this year is to fight to win the first race for Toyota in Formula 1.”

TF109 is the sequel to the successful TF108, which once again established Panasonic Toyota Racing as a major player. TF108’s roll of honour included two podiums, one front row start and, with 56, more points than in 2006 (35pts) and 2007 (13pts) combined. A Toyota was in the top 10 on the starting grid for 14 of the 18 Grands Prix, finishing in the points 12 times, with nine top-six finishes.

President John Howett says: “After eight years in Formula 1 we have gained a huge amount of knowledge and improved considerably. There are many elements of our team which are at the very highest level so the challenge now is to fill any gaps and ensure the entire organisation is performing at the very top. Then we must put all the elements together and deliver the success we are all fighting so hard for.”

Jarno Trulli and Timo Glock were the critically-acclaimed co-stars of TF108 and their on-track chemistry will reach new heights in TF109, once again supported by Kamui Kobayashi playing ‘Third Driver’.

Tadashi Yamashina comments: “In my opinion Toyota has one of the best driver line-ups in Formula 1 and I am excited to see what they can do with the TF109. Both drivers proved last season that if we give them a competitive car they are capable of fighting with the best in the world, so our challenge this year is to deliver a car which will allow them to do this more often.”

For Jarno, this is his fifth full year starring with Panasonic Toyota Racing. He brings maturity and heartfelt passion to his role while co-star Timo (title winner for GP2 Series in 2007) builds on the natural talent he showed in TF108, the first leading role of his career, to give a polished performance which is the perfect compliment.

Jarno, 34, says: “I have now spent longer racing for Toyota in Formula 1 than any other driver and I have seen the huge progress that has been made since I joined in 2004. It has been a long journey and we have had ups and downs but we have never given up or lost faith.”

Timo is a relative newcomer to the role of Formula 1 leading actor, with just 22 Grands Prix on his resume, but his adaptability and quick thinking make him the perfect candidate to tackle TF109’s technical challenge.

Timo, 26, says: “If you look back at the cars I have been racing for the last five years they have all been quite different, with the 2004 Jordan, then Champ Car, GP2 and the Toyota TF108, and I have been competitive in each of them. That shows how quickly I can adapt to a different car so I don’t have any concerns at all about adjusting to the 2009-style Formula 1 cars.”

Behind the scenes, those technical challenges required a painstaking approach from the production team. Action is the buzz word for this season so downforce is reduced and the potential for on-track cliff-hangers is the talk of the paddock. The most striking differences are changes to the front and rear wings. At 1800mm, front wings are wider and 75mm lower while rear wings are 75% narrower at 750mm.

Senior General Manager Chassis Pascal Vasselon says: “This complete programme has been more demanding on our company than any previous new car project I have been involved in.”

An old favourite makes a comeback for 2009 with Bridgestone Potenza slick tyres ending a 12-year sabbatical to do their bit to spice up the show, bringing mechanical, rather than aerodynamic, sticking power.

As well as the subtle contribution of aerodynamics and star power of slick tyres, production of TF109 also focused on the commanding performance of Formula 1 engines, which must now work 50% harder. That means at least three Grands Prix, while Jarno and Timo have only eight engines each to co-star with from Australia to Abu Dhabi.

The Contender: Toyota reveals new TF109

Toyota is the second team to release its new challenger for the 2009 Formula One season. Called the TF109, it's the only car unveiled exclusively online without a public reveal. Of course, looking at it, you could paint the remaining white panels red (and move the wing mirrors to the sidepods) and it would look pretty much like Ferrari's. That's because all the cars have to conform to the same set of new rules, so it was back to the drawing board for all the teams. Naturally that means it'll be hard to predict which teams and which drivers will have adapted to the new rules and new cars the best, but Toyota's veteran driver Jarno Trulli is confident that the team is due for its first victory this season.
Wait, what? Yeah, despite pouring unprecedented heaps of cash at its Cologne, Germany-based team, Toyota has yet to win a grand prix. They came the closest last season, finishing a respectable fifth place in the constructors' championship just behind the former champions at Renault, but together with his team-mate Timo Glock, the 2007 GP2 champion, Trulli hopes this year will change the team's fortunes and translate its vast resources into trophies. And this is the car with which they hope to do it.

Toyota Set to Launch 10 New Hybrid Models by 2010

Toyota, not to be outdone by Honda unveiled the third-generation Prius and Lexus' first dedicated hybrid the HS 250h at the Detroit Auto Show this week.

During the unveiling of the 2010 Prius, Toyota provided more details about its current hybrid plans. Toyota plans on selling 1 million hybrids per year sometime in 2010. In order to reach its lofty goal, Toyota is planning on introducing 10 new hybrid models by 2010. Two of them are the new Prius and HS 250h.

In addition to launching 10 new hybrids, Toyota also announced the introduction of 500 Prius plug-in hybrids that will be globally leased later this year. The plan was originally planned for 2010. Out of the 500 lithium-ion powered plug-ins 150 are destined for the U.S.

The 500 plug-in Prius will be used for market and engineering analysis.

What would you buy? 2010 Toyota Prius or 2010 Honda Insight

The two largest Japanese automakers, Toyota and Honda, came to Detroit this past weekend with two new hybrid vehicles. The 2010 Toyota Prius and the 2010 Honda Insight hybrid vehicles will hit dealerships in April going head-to-head with each other. If you’re currently in the market for a hybrid - we want to know which one you would be interested in purchasing come April.

The all-new 2010 Toyota Prius is powered by 1.8L 4-cylinder engine that produces 98-hp. Total horsepower comes in at 134-hp with Toyota’s hybrid system allowing for a combined fuel-economy of 50 mpg. The 2010 Honda Insight, on the other hand, is powered by a 1.3L SOHC i-VTEC engine mated to a CVT transmission. That engine works together with Honda’s Integrated Motor Assist (IMA) hybrid technology that allows for an EPA rated fuel-economy of 40/43 (city/highway) mpg.

What’s the price tag on each hybrid you ask? Well, Honda and Toyota have yet to reveal pricing but Honda says that the Insight will be priced below the Civic Hybrid which starts at $23,650. We’re guessing that the 2010 Prius will be priced somewhere around the current Prius which starts at $22,000.

Cast your vote in the poll below and if you have something to say - let your voice be heard in the comments section below.

Toyota News Toyota managers on new car shopping spree

Toyota managers in Japan are trying to boost the automakers significantly slipping sales by going shopping - for new Toyotas. The managers say they hope the effort will offset the sales drops experienced by Toyota in its sluggish home market, where new car sales have almost ceased.
A Toyota spokesperson told the Associated Press that a letter was circulated to Toyota’s 2,200 midlevel managers about a month ago encouraging them to purchase new cars. Another request was made at a managerial-level meeting last week.

The managers have an almost club-like repertoire, the spokesperson said, that could make the initiative a success. No manager is forced to purchase a vehicle, but certain social pressures will likely lead to a significant increase in new Toyota purchases.

Toyota strongly encourages teamwork and bonding among its employees - a tough task these days, especially given that managers have already taken a 10 percent pay cut.

2010 Toyota Prius: Roomier, More Powerful Yet More Fuel Efficient - Mega Gallery with 108 Pics

After a series of leaks and teaser photos, Toyota finally revealed the third-generation Prius hybrid at the Detroit motor show. Built on an all-new platform, the 2010 Prius adopts a larger, 1.8-liter VVT-i petrol engine delivering 98HP while the combined output of the hybrid system is 134HP. Toyota claims that the new Prius gets a combined EPA rating of 50mpg US (4.7 lt / 100km). The current model is rated at 46 mpg, combined city/highway. As for performance, zero-to-60mph acceleration has been improved to 9.8 seconds, more than a second faster, according to Toyota's internal testing.

 

A comprehensive re-engineering of Toyota's Hybrid Synergy Drive system brings significant reductions in weight and size, contributing to the overall improvements in fuel economy and emissions. Further weight saving gains have been achieved through more extensive use of lightweight aluminum and ultra high-tensile steel in new Prius's construction.

While the new Prius retains its predecessor's wedge shape and is only marginally longer than the current model, it looks sharper and more distinct than before, though we must say that the car's rear-end seems like a last minute design addition. Like it or not, the Prius' design helps it achieve a coefficient of drag (Cd) figure of 0.25, which is the lowest of any mass produced car in the world.

 

The interior has also undergone a comprehensive redesign, promising to offer improved ergonomics. In terms of space, changes to the roof profile improve rear seat headroom while revisions to packaging of the Hybrid Synergy Drive system allow for more space in the boot. Rear seat legroom is also enhanced by a new space-saving contoured front-seat design.

A noteworthy feature of the 2010 Prius is the available sliding glass moonroof which is packaged with solar panels that power a new ventilation system.

U.S. Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring. As for the European-market version, it will be introduced at the Geneva motor show in March. The model is due to go on sale in most markets in Europe by this summer.